PromZ Product Première 2025

COMMENT

PromZ Product Première:

License to Change

Let me begin by wishing everyone in the industry the very best for the new year. Here’s to a successful and healthy 2025!

The theme License to Change couldn’t be more fitting this year. Our industry is undergoing a significant transformation — from increasing regulations and sustainability requirements to IT investments and more. To stay relevant, we too must evolve. That’s why we’ve transitioned from two exhibition venues (one in the Netherlands and one in Belgium) to a single, stunning location right on the border of the two countries: Breda.

In addition, we’ve chosen to shine a spotlight on two key categories: workwear and Christmas. These are integral aspects of our industry that deserve dedicated attention. While we’ve already emphasized these topics in our magazine content, it’s now time to bring them to the forefront at our event, the PromZ Product Première. This will include not only giving exhibitors in these categories more prominence but also introducing new industry awards. These awards will recognize the best dealers in workwear, corporate wear, and promotional textiles/merchandise, as well as the best supplier of Christmas hampers and year-end gifts. With around 200 brands showcased at the exhibition, there’s plenty to inspire you as you gear up for the new promotional year. Enjoy the event and, once again, we wish you a very successful 2025!

On behalf of the PromZ Product Première team,

John Michael Swaab www.promzPREMIERE.COM