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Seite 18 · Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade
Exhibitors breepark breda
NAME
4you
Airbell
AirKing
A-Journal aloga
Alufrance
American Tourister
Amuse
Anda Western Europe
Araco International
Atlantis
ATMK
Ballyclare
Baltus Bloembollen
Bambook
Bata Industrials Europe
BBtoB
B&C Collection
Belkin
Benetec
BergHOFF Belgium
Berkeley Company
Bestex Fabricage
BIC GRAPHIC
Blackhawk Network
Blikvanger
Blokzeep
Blossombs
Bosscher International
Bottle Promotions
BOXID Nederland
BQS Textiles
Brabantia
BRAINZ
Brandt & Levie Worstmakers
Brickstone
Brievenbustaart.nl
Brinxx
Brisby
Businessball
Buttonboss
Cadeaubon.nl
Camelbak
Candlesphere
Candy Print Factory
Cardprotector
Care Concepts
CaseLogic
CHECK IN
ChocolaDNA
Circular & Co
Clipper Interall
Clique
Colorissimo
Commercial Sweets
WEBSITE
www.araco.nl www.clipperinterall.nl www.semacobv.nl www.a-journal.nl www.makeityours.me www.bbtobshop.nl www.samsonite.be www.clipperinterall.nl www.andapresent.com www.araco.nl www.stitchfield.nl www.atmk.nl www.ballyclarelimited.com www.bloembollengeschenk.nl www.clipperinterall.nl www.bataindustrials.com www.bbtobshop.nl www.primex.nl www.clipperinterall.nl www.yucandesign.com www.berghoff-belgium.be www.berkeleycompany.com www.bestexfabricage.nl www.blackhawknetwork.com www.bicgraphic.com www.blackhawknetwork.com www.blikvanger.com www.premium-square.com www.giftforgood.nl
STANDNO.
730, 731
730, 731
1204
730, 731
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1233
730, 731
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1334
www.bosscher-international.com www.bottlepromotions.com www.boxid.nl www.bqstextiles.com www.clipperinterall.nl www.thegift.nl www.brandtenlevie.nl www.araco.nl www.brievenbustaart.nl www.brinxx.nl www.brisby.nl www.businessball.nl www.buttonboss.com www.giftcardsgroup.com www.pfconcept.com www.maxim-benelux.com www.locobrands.nl www.secrid.com www.careconcepts.nl www.pfconcept.com www.inspirion.eu www.van-eker.nl www.clipperinterall.nl www.clipperinterall.nl www.newwavetextiles.nl www.colorissimo.com www.commercialsweets.nl
730, 731
1100
546, 643
546, 643
730, 731
730, 731
1118, 1218
NAME
Contigo
Correctbook
Corthogreen
Cosi
Cottover
Craft
Creado
Cutter & Buck
Daiber
Delft Blue Fragrance
Delsey Paris
Direct by Ayano
DistinQ
DTF Fabriek
DutchDex
Elasto
Elevate
Elinco Textielmachines
ERGA
Falcone
FARE
FastEditor fleQs
FMCG
Fruit of the Loom
Garmin
General Textile Production
GEYSER
Giffy
Gift for Good
Gift of Bricks
Giftcards.group
GiftNation
Gildan
Giving Europe
Global Bridge Group
Goldstar Europe
Goodwill Handelsonderneming
Gorfactory
GrafoTex
Gravotech
Groothandel Bernard Roerdink
Haen
Halfar
Happy Glass
Happz
Haribo
Hawk Commerce
Headwear
HelloPrint
Herschel
HMZ Fashiongroup
Hypon
ICO WEBSITE
www.clipperinterall.nl www.correctbook.com www.corthogreen.com www.cosi-fires.com www.texetworkwear.com www.newwavetextiles.nl www.inspirion.eu www.newwavetextiles.nl www.bqstextiles.com www.delftbluefragrance.com https://int.delsey.com/en-nl www.ayanodirect.eu www.semacobv.nl www.dtffabriek.nl www.premo.nl www.goodwillschijndel.nl www.pfconcept.com www.elincotextielmachines.nl www.bbtobshop.nl www.impliva.nl www.bqstextiles.com www.fasteditor.com www.fleqs.com www.imtradex.be www.primex.nl www.bottlepromotions.com www.textielproduction.com www.id.dk www.getgiffy.com www.giftforgood.nl www.giftsofbricks.com www.giftcardsgroup.com www.giftnation.nl www.hmz.nl www.givingeurope.com www.globalbridgegroup.eu www.simplygoldstar.com www.goodwillschijndel.nl www.roly.eu www.grafotex.nl www.elincotextielmachines.nl www.roerdink.nl www.ballyclarelimited.com www.bqstextiles.com www.clipperinterall.nl www.happzstyle.nl www.commercialsweets.nl www.blackhawknetwork.com www.texam.nl www.helloprint.com www.pfconcept.com www.hmz.nl www.hypon.eu www.bbtobshop.nl
STANDNO.
730, 731
924, 1024
1118, 1218
1118, 1218
546, 643
1230
1233
1130
1232
1030
100, 200
1230
1210
1204
730, 731
1240
546, 643
1030
Seite 19 · Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade
‘I don’t like being in the spotlight’
"One thing that came over from Canada, and which I think is a very nice and valuable product, is the `Senior Focus' box."
Senior Focus
Can you give some examples of products that really stand out to you?
“One thing that came over from Canada, and which I think is a very nice and valuable product, is the ‘Senior Focus’ box. It is a simple yellow lunch box with Senior Focus printed on it in full colour. It is offered through the government and is intended for elderly people and people in need of care. It comes with a form that the recipient has to fill in together with a family member or doctor. For example, the names of contact persons, blood type, medication use, allergies, whether the person has a pacemaker, that sort of information. There is also a sticker that has to be placed on the front door. The lunch box is always stored in the fridge. If something happens to this person and care workers or emergency responders receive a call, they see the sticker on the front door and can go straight to the fridge for further information. It is a very simple product, and it saves lives. That makes me happy. In Belgium, this product is doing very well. I am still waiting for a Dutch distributor to pick it up!”
Do you have a vision for the future of Goodwill?
“Apart from wanting to continue as we are now, we are ‘busy’ with our son Gijs. He has a marketing agency in Den Bosch and may also be interested in working together in the future. But he is only 23, and for now he simply has to do his own thing. Our daughter Eva is 20 and studies psychology in Tilburg, so that is a completely different direction. But never say never…
Just as I used to do everything together with my father, I would like to keep it that way now too. The trust between us and the factories is strong, and we work well together. What I notice is that I no longer lie awake worrying about the company as much. I think that has to do with age; at some point you become a bit calmer and more relaxed. With my father, I eventually saw that he was becoming too old for this trade, and I can understand that. Sometimes you feel a bit chased, but these days I increasingly think: it will work out. And it always does!”
Modest
How are the roles divided between you and your husband?
“Roel and I are both owners, so as life partners that is quite special. In terms of the division of roles, we both do sales, but I am more visible and, for example, visit trade fairs, customers and factories, while he takes care of the backoffice here. I am the face of the company, although I don’t like being in the spotlight. I am modest by nature; even this interview is already quite something for me… I always think: I’ll just do my thing.”
What do you enjoy doing most?
“I really enjoy customer contact. For example, getting a new online webshop as a customer and getting to work with them using as many beautiful products as possible. Or when something I initially did not expect much from turns into a very nice contact and a new collaboration. We serve both smaller companies such as Bovi and Pronel, whom my father already worked with, and larger ones such as PinkCube, Keiretsu and Kick and Rush. I am also currently in the early stages of a collaboration with PromoCat. It took a number of years before I managed to get Elasto ready to take that step. Something like that requires patience and a lot of coordination with Germany, and that gives me energy too.”
Your office at home. How do you manage working hours and free time?
“We simply start at eight in the morning here, just like in any office. Sometimes I work in the evening or on a Sunday morning, and of course work also comes up at the dining table, but you do have to set boundaries. What is also important is that each of you continues to do your own thing. I also saw with my parents that working together in the company goes well if you also keep doing things 8
In dieser Ausgabe
- Who says what11
- Supplier vs Intermediary12
- Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade14
- relationship23
- Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too28
- The secret of Prodir32
- Carryon sharpens product focus under new owners39
- The Polish power behind European production43
- The quality of Glasmark45
- Guapa Clean Up: conscious production, targeted personalization47
- NOEX: reliability for generations49
- Lanyard Pro: lime green guarantee51
- DOTHAT creates53
- Bage4U: quality, flexibility, and production close to the European customer55
- Asgard57
- Tea bags in every shape imaginable59
- Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment61
- Zooksy custom socks63
- Essential factors for a successful embroidery design64
- The psychology behind price68
- Next Gen: Demi Oomen, Florisgifts73
- Column Rob Looye77
- PPP79
- The vision of newly appointed PPP chairman Pieter Bosscher81
- Top or Flop83
- What are the expectations for The Supplierdays85
- What do recent studies on the effects of marketing for sustainable products mean for the marketing of pro- motional clothing and workwear?91
- New ProductZ94
- NoteZ103
