PromZ Product Première 2026

A-Journal

STAND 646

A-journal is a young and enthousiastic stationery brand based in The Netherlands. It is the result of a deep affection for stationery and a true need for structuring our days in ink and paper guided by a clean Dutch design.

Atlantis Headwear

STAND 506

We are the guarantee of sustainability and style in the headwear industry. Order your Atlantis Headwear with or without embroidery at Stitchfield.nl.

Aloga

STAND 815

We are manufacturer of small leather goods as keyfobs, license wallets, passport covers, luggage tags, bag tags, travel wallets, business card wallets and credit card cases, desk mats, folders and binders, diary covers and notebooks. Own development and pro-duction of articles in design and technology. New! Now available in pu leather imitation or made of recycled bottles.

ATMK

STAND 326

ATMK, the creator of Elegance cutting boards and premium cooking spatulas, combines sustainability and luxury in one high-end corporate gift. Their timeless design and highquality materials make these items practical gifts for everyday use. Fully customizable with a logo or engraving, they provide lasting brand visibility and a stylish way to show appreciation to your business relationships.

Anda Western Europe

STAND 706

At ANDA Present Group (700 employees), we manufacture, import and label promotional gifts. We offer one of the widest ranges of products on the European market and use the latest printing technologies to ensure that our partners and their customers receive the best possible service. Our headquarters are located in Budapest, cover more than 23 000 m2 of warehouse and factory space.

Ballyclare

Workwear

STAND 1204

Ballyclare B.V. is manufacturer of highquality workwear, protective clothing, specialized PPE. The International Ballyclare Group has offices in The Netherlands, Germany, England and a production facility in Tunisia. From stock we supply the Workwear Collection and the Haen collection for the healthcare sector. In addition to the stock collections, we produce special products on request.

Araco International

STAND 300

Araco International specializes in innovative and sustainable promotional textiles and custommade solutions, with over 40 years of experience. Quality, personal contact and partnership are central to our approach. With brands such as Nilton’s, Sophie Muval, Brickstone and 4you, and our own production facilities in Enschede and Romania, we deliver flexible, high-quality solutions.

Baltus Bloembollen

Kerst

STAND 246

The best green relation gifts. If you’re looking for a promotional gift that’s not only beautiful but also sustainable, flower bulbs and seeds are an excellent option. We offer a wide range of green promotional gifts year-round. Whether it’s for a thank you, an anniversary, a holiday, or just because, there’s always a suitable option available.

By Peter van Gestel

Inventory is killing. Unless you know what to do with it

Last February, BIGsmilegroep was named Christmas Supplier of the Year. A great opportunity to talk with Ivo Feyen – and, slightly more from the sidelines, Michel Stavenuiter – about nearly thirty years of Christmas hampers, choice gifts, and gifting. Success turns out not to lie solely in good products. At least as important are a distinctive assortment vision, virtually industrial logistics, and technology that stands not alongside, but right in the middle of the company.

Ivo Feyen did not start his career with the ambition to build a Christmas hamper company. He attended hotel school, interned at Disney’s Grand Floridian hotel – complete with salmon-pink trousers – and subsequently worked as a financial controller in Amsterdam, among other roles. Until his father came along.

The Christmas hamper division of his wholesale business was growing so fast that regular customers were starting to suffer. He asked if Ivo was interested in spinning off the business. “I did that. It cost me a relationship at the time, but it was the beginning of Feyenpak.”

That was the late nineties. Feyen started with a right-hand man and two employees. Initially, it was literally sweeping the hall together and then selling Christmas hampers. But the company grew rapidly. A showroom of approximately

1,500 square meters was established in Coevorden, surrounded by halls totalling about 10,000 square meters and eleven meters high.

The Christmas hamper trip

Those were different times. Customers from Maastricht got into their cars without complaint to visit a showroom in Coevorden. Not only to pick out a package, but also because such a day at the boss's expense was a nice outing. Feyenpak took it seriously, with complete experience spaces ranging from bathrooms to kitchens.

“Once we had a customer in the showroom, the chance of getting the order was about ninety percent.” But companies became more reluctant to organize business outings, regulations became stricter, and the number of showroom visits declined. The market shifted more towards preparing 8