PromZ Product Première 2026

Senator Benelux

STAND 705

As a German family business and manufacturer, we manufacture promotional pens and mugs. Senator has stood for quality and reliability for over 100 years. We are just as committed to these attributes as we are to the essential issue of responsibility for our environment and future generations. All senator® plastic pens are fully produced in Germany using 100% Green electricity.

Sterkstokers

STAND 142

Distilling happiness: Sterkstokers is a Belgian artisanal distillery specializing in crafting small-batch beverages, including alcoholfree spirits. From gin and rum to liqueurs, we produce batches ranging from 60 to 10,000 bottles in sizes from 50 ml to 3 liters. Our top creations include custom-made gin, milk liqueur, and alcohol-free mixers. Customization is our standard.

SL Bags

STAND 204

For nearly 50 years, SL Bags designs and produces custom, high-quality bags. With craftsmanship and years of experience, SL Bags is a reliable partner, where a new generation ensures a conscious focus on sustainable materials and responsible production, always with the customer at the center.

Stitchfield

STAND 506

Stitchfield Embroidery BV for the highest quality of embroidery exclusively for resale. Official distributor of Atlantis Headwear. With our extensive machine park, we are the largest contract embroiderers in The Netherlands. Direct embroidery, customization, patches, appliqués, chenille and woven labels, and labelling.

Solo

Workwear

STAND 830

Solo blends decades of expertise in the development of garments and hard goods with a cutting-edge printing infrastructure. As one unified group, Solo delivers a seamless, onestop solution for blank and printed garments and hard goods — available 24/7, all year round. We empower people and brands to express their uniqueness — consciously and creatively.

Stricker

STAND 414

Founded in 1944, Stricker creates, develops and distributes promotional gifts to professionals in the same sector. The company is present in 3 continents and works with clients in more than 100 countries. Currently with more than 1000 employees, the company has offices in Lisbon, Madrid, Barcelona, Brno, Prague and São Paulo, as well as procurement offices in Shanghai, Ningbo and Shenzhen.

sPrint Textile Decorations

STAND 606

GOTS and FAMA (Walt Disney) certified. Your trusted one-stop partner for premium screen printing, embroidery, transfers, labels and patches. MAAAT, our logistics hub in Aalst, Belgium, is specialised in the professional application of highquality transfers for promotional and workwear. We support brands and distributors with consistent quality, efficient logistics and tailormade solutions.

Tacx Bottle promotions, a Garmin company

STAND 510

With over 30 years of experience, we specialize in manufacturing and printing reusable Tacx sport bottles, proudly made in The Netherlands. Our range features Eco, lifestyle and sport bottles, each designed with a generous printing area, making them perfect for marketing purposes. With vibrant, high-quality full-color printing and short delivery times the go-to partner for an effective gift.

The secret of Prodir

(advertentie)

Connector, the company is exploring a broader position as a maker of ‘daily brand tools’. This does not mean that random gadgets will soon appear in the catalogue.

A product must embody the same values: strong design, personalizability, sustainability, reliability, and a high level of quality. Even when a component is produced externally, Prodir wants to remain involved from the initial idea and the mold to assembly, personalization, packaging, and final inspection.

The Connector is not named that way by accident. The product must literally and figuratively form a connection between the pen and future product categories.

The pen from the drawer

During the interview, Porotti and De Kleyn use an image that summarizes the entire story. Everyone has a drawer full of pens at home or in the office. Yet, when opening that drawer, we almost always look for the same pen. The one that writes comfortably, fits well in the hand, and simply works. Prodir wants to be that pen!

And naturally, the company whose logo is on it wants that too. Because that is ultimately the function of a promotional product: not to disappear into a drawer as cheaply as possible, but to be so good that someone consciously seeks it out.

After my visit, I therefore think that Prodir’s secret is not a single revolutionary invention. Nor is it just the design, the Swiss production, the packaging, or that good refill. The secret is that all those components must not contradict each other. The colour must be right, the printing must be right, the mechanics must be right, the ink must be right, and the story must be right. You pay more for that. But then again, you are not just buying a pen. You are buying the certainty that someone will pick it out of that full drawer. 9