PromZ Product Première 2026

W.F. GÖZZE Frottierweberei

STAND 230

Kerst

W.F. Gözze Frottierweberei GmbH is a traditional textile company based in Steinfurt, Germany. Gözze is specialised in high-quality home textiles and offers a wide range of products, including: - Towelling products such as towels, shower towels, wash gloves and bathrobes. - Kitchen textiles such as tea towels made of cotton and linen. - Bed and table linen. - Cosy blankets, plaids and cushions.

WOWOW Europe

STAND 126

WOWOW Reflective Wear: A brand with over 20 years of experience in the industry. Built on quality, safety, and innovation. Most trusted brand in the market for fluo and reflective items, with roots in Belgium and a presence across Europe. We are passionate about making everyone visible on the road with certified products, trendy visibility and our own in-house designs.

WIEBO International

Kerst

STAND 133

WIEBO International B.V. has been a trusted specialist in sports merchandise for leading football clubs across Europe. Our collections include socks, luxury scarves, baby & children’s wear, ties, knitted sweaters, caps, beanies, and Christmas jumpers. We proudly supply clubs such as Manchester United, Liverpool, Juventus, AC Milan, Inter Milan, Ajax, Feyenoord, PSV, and many top German teams.

XD Connects

STAND 1000

XD Connects is one of the largest suppliers of low-impact gifts in Europe, with sales offices throughout Europe and its own design studios. Our printing facility in Romania guarantees delivery of printed orders within 24 hours. The collection comprises 12 different product groups with more than 5,000 products in stock. Compliance, quality, innovation and low impact: that’s XD Connects.

WIL Langenberg

STAND 518

...since 1991 the company LANGENBERG focuses on high quality at fair prices. LANGENBERG, the brand for brands. This will remain the principle of our actions in the future. Our claim is to offer bags and umbrellas in brand quality - we succeed in this not in the least through extraordinary designs, expressive product ideas and the use of sustainable materials. Let us inspire you - your team from LANGENBERG.

YuCAN design / BeneTec

STAND 210

Not a give-away, but a want-to-have; that’s what YuCAN design offers you. Something you either want for yourself or want to give away. Something that radiates both who you are and what you stand for. A lasting, sustainable business card for your company in the form of a water bottle, mug or insulated flask. Whatever drinking bottle you may choose, YuCAN design!

Wonderbox

Kerst

STAND 244

Wonderbox offers curated experience gifts and eight flexible giftcards, allowing people to give memorable moments instead of material presents. From relaxing wellness moments and culinary experiences to short getaways and cultural outings, Wonderbox offers something for everyone. Active in 13 countries, Wonderbox combines international reach with local expertise to inspire meaningful experiences.

Zuivelhoeve winkels

STAND 139

Zuivelhoeve is a family-owned company that combines quality with craftsmanship since 1981. We offer a rich selection of cheeses, nuts, dairy and other delicacies — all crafted with care and sourced transparently. Zuivelhoeve stands out for its commitment to quality and its ability to provide flexible, tailor-made solutions, from freshly cut cheeses to personalized gift packages.

By Sem van Lit

Poland Special

The Polish power behind European production

With over 36 million inhabitants, Poland is one of the largest countries in the European Union. Strategically located between Western and Eastern Europe, the country has developed into a major economic power over the past twenty years. Since joining the EU in 2004, the Polish economy has grown almost continuously. Today, Poland is one of the largest economies in Europe, with a gross domestic product of approximately 900 billion euros.

Following the fall of communism in 1989 and Poland's accession to the European Union in 2004, billions of euros in foreign investment flowed into the country. International companies established factories, logistics centres, and distribution networks there, transforming Poland into one of Europe's industrial engines.

What distinguishes Poland is the enduring importance of industry within the economy. While many Western European countries have become increasingly dependent on services, the manufacturing industry in Poland still accounts for approximately 15 percent of GDP. This makes the country one of Europe's most important production locations.

That strength is visible across diverse sectors. Poland is one of Europe's largest furniture exporters and ranks among the world's leading countries in furniture exports. The country also produces approximately 40 percent of all major household appliances in the European Union and has grown into a major player within the European automotive industry. Products manufactured in Poland find their way daily to homes, businesses, and factories throughout Europe.

Poland's appeal lies in a strong combination of factors. The country possesses well-trained personnel, modern infrastructure, and a strong logistical position. At the same time, production costs are often lower than in countries like Germany and the Netherlands. Real estate and logistics company CTP therefore describes Poland as a “natural hotspot for industrial production and logistics in Europe.” For companies wishing to bring their production closer to home, Poland offers an attractive alternative.

Moreover, the country benefits from the growing trend of nearshoring. Rising transport costs, geopolitical uncertainty, and the desire to produce more sustainably mean that more and more companies are bringing production back from Asia to Europe. In this regard, Poland offers the advantage of European quality and regulations, combined with flexibility and competitive costs.

At the same time, Poland's strength is not only visible in major industrial sectors. The country is also becoming increasingly important for medium-sized and specialized producers. This manufacturing culture has deep roots. A strong example is Łódź, which developed into one of Europe's most important textile cities in the 19th century and became known as the "Polish Manchester." That tradition of textiles, production, and entrepreneurship is still reflected in the way Polish companies operate today: practical, flexible, and strongly focused on manufacturing.

In addition, Poland has a rich tradition of craftsmanship and material processing. Bolesławiec ceramics, for example, have been known for centuries for their distinctive blue patterns and hand-decorated finishes. Amber processing also forms an important part of Polish heritage. Along the Baltic coast, amber, often referred to as "Baltic gold," has been processed into jewellery and decorative products for generations.

Woodworking and furniture production are also deeply embedded in the Polish manufacturing industry. This combination of industrial expertise, artisanal tradition, and modern production makes the country particularly interesting for European buyers seeking quality, flexibility, and production closer to home.

In this special, we introduce ten companies that each contribute to the success of the Polish manufacturing industry in their own way. Their stories show how broad, innovative, and versatile the Polish business community has become. Together, they illustrate why Poland has grown into an indispensable link within the European market, and why the country's influence is likely to only increase further in the coming years. 9