Zum Inhalt
PromZ
Magazin

PromZ Product Première 2026

Englische Ausgabe
3 / 108
Seite 3 von 108

Textversion

Englische Ausgabe

Seite 2

Auf dieser Seite steht kein Text (nur Bild).

Seite 3

Foreword trade fair catalogue

The Art of Promo

I’ve said it before, and I’ll say it again: we can afford to be a little prouder of our profession! And yes, perhaps the tide is against us for a while — tougher economic conditions, additional regulations, and so on. But the essence of what we do remains a-ma-zing. What other medium manages to make the recipients of a message genuinely happy? Exactly!

If we tell that story more proactively — and make it clear to end customers that we are not nearly as polluting an industry as people assume, certainly not compared to many other media (more soon on groundbreaking international research that backs this up) — then, honestly, I see a very bright future ahead.

Back to PromZ Product Première and this year’s theme: The Art of Promo. A theme that ties in seamlessly with the thought above. During this wonderful two-day event, let yourself be inspired by the most beautiful, most creative, and most effective products from our industry. Whether it’s promotional products, workwear, or Christmas: you’ll find it all in this “gallery.” Enjoy!

WWW.PROMZPREMIERE.COM

In dieser Ausgabe

  1. Who says what11
  2. Supplier vs Intermediary12
  3. Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade14
  4. relationship23
  5. Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too28
  6. The secret of Prodir32
  7. Carryon sharpens product focus under new owners39
  8. The Polish power behind European production43
  9. The quality of Glasmark45
  10. Guapa Clean Up: conscious production, targeted personalization47
  11. NOEX: reliability for generations49
  12. Lanyard Pro: lime green guarantee51
  13. DOTHAT creates53
  14. Bage4U: quality, flexibility, and production close to the European customer55
  15. Asgard57
  16. Tea bags in every shape imaginable59
  17. Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment61
  18. Zooksy custom socks63
  19. Essential factors for a successful embroidery design64
  20. The psychology behind price68
  21. Next Gen: Demi Oomen, Florisgifts73
  22. Column Rob Looye77
  23. PPP79
  24. The vision of newly appointed PPP chairman Pieter Bosscher81
  25. Top or Flop83
  26. What are the expectations for The Supplierdays85
  27. What do recent studies on the effects of marketing for sustainable products mean for the marketing of pro- motional clothing and workwear?91
  28. New ProductZ94
  29. NoteZ103