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Table of contents
03 Introduction
07 Trade Fair Information
09 Trade show theme, highlights and promotions
The Importance of Industry Textile Awards
The Importance of Textiles in the Promotional Market
Christmas and Year-End Gifts
Trade Fair Plan
Exhibitor List
20 About Our Exhibitors
(Advertentie)
COLOPHON
Exhibition catalogue PromZ product Première January 2026
The PromZ Product Première 2026 Exhibition Catalogue is published by: Het Portaal Media B.V. Veerdijk 40H, 1531 MS Wormer The Netherlands +31 (0)75-6475747 traffic@hetportaal.com www.hetportaal.com
ADVERTS
John Swaab, Simone Keijzers, Ferry Aaftink, Bettina Nettelbeck, Katha Bütow
EDITORIAL
Peter van Gestel
TRAFFIC
Monique Zijlstra
Design and DTP
Finnmedia.nl, Christian Gude
PRINTING
Real Concepts
© No part of this publication may be reproduced and/or published in any way whatsoever without the prior permission of the publisher.
WWW.PROMZPREMIERE.COM
In dieser Ausgabe
- Who says what11
- Supplier vs Intermediary12
- Lieke Jans Stroomer wants Goodwill to be a reliable bridge between factory and trade14
- relationship23
- Martijn van Rooy: “We are not an alternative to the full-size bottle. We are a discovery and marketing channel.” Parfumado is now entering our market too28
- The secret of Prodir32
- Carryon sharpens product focus under new owners39
- The Polish power behind European production43
- The quality of Glasmark45
- Guapa Clean Up: conscious production, targeted personalization47
- NOEX: reliability for generations49
- Lanyard Pro: lime green guarantee51
- DOTHAT creates53
- Bage4U: quality, flexibility, and production close to the European customer55
- Asgard57
- Tea bags in every shape imaginable59
- Tomadex S.C. launches its own sportswear brand KEEZA: fan merchandise and professional teamwear from a single production environment61
- Zooksy custom socks63
- Essential factors for a successful embroidery design64
- The psychology behind price68
- Next Gen: Demi Oomen, Florisgifts73
- Column Rob Looye77
- PPP79
- The vision of newly appointed PPP chairman Pieter Bosscher81
- Top or Flop83
- What are the expectations for The Supplierdays85
- What do recent studies on the effects of marketing for sustainable products mean for the marketing of pro- motional clothing and workwear?91
- New ProductZ94
- NoteZ103